Alicia Serrani is a serial entrepreneur, lawyer, and strategist who brings systems-level thinking to everything she builds. She is the co-founder and CEO of
T.W.I.N. (That’s What I Need), the NYC-based brand known for radically inclusive, deadstock-driven collections designed for real life. Before T.W.I.N., Serrani worked in global markets at Morgan Stanley, and co-founded several early-stage ventures across civic tech and media. At Guardians.ai, she led research on narrative influence campaigns, and her legal scholarship on the presidential pardon power was read into the Congressional Record—a rare distinction for a young attorney. Serrani holds a J.D. from Fordham Law, a B.A. from Barnard College, and also studied at Oxford University. Her work has been featured in The New York Times, Vogue, Bloomberg, and more. Through T.W.I.N. and beyond, Serrani continues to merge creativity and policy—proving that values, structure, and style can all exist in the same thread.
