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As regenerative materials move beyond pilot scale, key barriers like price and minimum order quantities still limit broader brand adoption. This session will introduce two growing approaches to solving these challenges: buyers clubs, where brands collaborate pre-competitively to place joint orders, and digital platforms, which make it easier to align supply and demand at scale. Through real-world examples like Circ’s Fiber Club, we’ll explore how these models can support material innovation, reduce risk, and build a clearer path to commercialization. This session is designed to help brands better understand how demand aggregation is evolving — and what it could mean for future sourcing strategies.


